"We're about to launch a new course on game development, but it seems like marketers are explaining one thing, teachers are focusing on another, and parents are understanding something completely different," shared the branch manager of one CODDY location. Sound familiar?

When we launched a course on game development using Minecraft, communication issues arose. Curriculum experts emphasized the importance of learning to program, teachers marveled at the technical capabilities, and parents simply wanted to know what their kids would learn.

To resolve this, we built a standardized system for describing new courses that resonates with everyone.

The first step is addressing the questions at the forefront of parents' minds. For example, for a course on game development, parents often ask, "What will my child gain from this course beyond just fun?"

Here’s how we answer, using one of our real courses as an example:
"Your child won’t just create their own game—they’ll master the basics of programming with Python, learn to think logically, and apply these skills in their schoolwork. Take Misha, one of our students. After the course, he developed an app to streamline his school library’s operations."

Instead of bombarding people with dry lists of topics, we share real experiences.
"Sasha enrolled with a dream of building his own video game. For the first two weeks, he tackled the basics—just like learning letters before you can write stories. By the end of the first month, Sasha had built a mini-game. And at the end of the course? He launched a project that became a hit with his entire school!"

Teachers, of course, need tailored guidance too. We always prepare instructors by highlighting potential challenges.
"Children will arrive with varying levels of experience," we explain to teachers. "Some may have dabbled in programming; others are complete beginners. Here's how we address this…"

To ensure every course gets off to a great start, we recommend a practical checklist. When Marina, one of our managers in Saint Petersburg, launched a new course, she outlined these steps:

• Ensure the teachers not only understand the curriculum but also know how to respond to typical parent concerns.
• Double-check all technical equipment is set up and tested.
• Help administrators grasp the key features and unique selling points of the course.

Instead of broad, impersonal promises like, "We’ll teach your child to code," we base our messaging on specific success stories. For example:
"After three months of training, Dasha built an adventure game about environmental protection. Her school embraced her project, and now her game is used in biology lessons. That’s what your child can achieve in just one course!"

We continuously refine our approach with input from students, teachers, and parents.
For instance, during one course, we noticed early on that students struggled with theory-heavy lessons. Our solution? Flip the script—focus on hands-on activities first, then introduce theory as they create. After this small adjustment, student engagement and results skyrocketed by 40%.

The job doesn’t end once classes begin. To ensure the course stays successful, our team gathers weekly to discuss:

• How students are responding to the material.
• Common questions from parents.
• Ways to improve the curriculum or teaching approach.

When we create clear, structured communication around a course, here’s what happens:

• Teachers feel confident and prepared.
• Parents see tangible progress in their children.
• Administrators can answer any question with ease.
• Marketers have compelling stories to attract more students.

Elena, who oversees three CODDY locations, shared her strategy for a smooth launch:
"Before rolling out any new course, we bring the entire team together. We go through the program as a group, ask tough questions, and identify potential challenges. It saves us tons of time and stress once we officially launch."

Here’s how we recently introduced our mobile app development course:

• Curriculum experts prepared comprehensive teaching materials.
• Teachers tested the curriculum on their own kids to ensure it was engaging and effective.
• Marketers collected student testimonials and stories of success.
• Administrators built a detailed FAQ for parents.

Launching a new educational course isn’t just about creating a lesson plan. It’s about building an ecosystem where every stakeholder—teachers, parents, students, and administrators—knows their role and communicates effectively.

At CODDY, we’ve developed a streamlined system that ensures every course launch is a success across all our branches. Our franchisees receive not only ready-to-use content but also step-by-step guidance on implementation.

Want to learn how to launch successful programming courses with CODDY? Sign up for our franchise presentation today!