“Managing a children's center is like conducting an orchestra, where everyone plays their part: children, parents, teachers. And your task is to create harmony,” shares Anna, the head of one of the largest branches of CODDY.

In an educational center you have to work with three audiences at once: children, parents and teachers. A story from Anna's practice:

“A boy came to the trial session, who categorically refused to study. The parents insisted, the child resisted, and the teacher was caught between two fires. In such a situation it is important to remember the main rule of children's education - the child's interest is paramount.

How was the situation resolved?

1. We had a separate conversation with the parents
2. We offered the child to choose the format of the lessons themselves
3. Adapted the program to his interests

The result? A month later the boy became one of the most active students.

“In a children's center, you can't just teach. You have to engage, fascinate and surprise,” Anna explains. CODDY's experience shows that successful learning is built on three pillars:

• 40% knowledge
• 40% practice
• 20% entertainment

Real life example of implementation

When kids learn loops in programming, they don't just write code. They create their own game where each loop is a new level of adventure.

“Parents are not just customers, they are partners in their children's education,” emphasizes the manager. The system of working with parents at CODDY includes:

Regular feedback

• Monthly progress reports
• Parent chats with the teacher
• Open lessons once a quarter

Successful implementation story

“When we launched weekly mini reports on WhatsApp, our subscription renewal rate increased by 40%. Parents saw real progress from their children.”

The peculiarity of working with children is an increased emotional load on teachers. How to cope with it?

CODDY teacher support system:

• Regular methodological meetings
• Mentoring system
• Psychological trainings
• Flexible schedule

“We realized: the happier the teacher, the more effective the teaching. So we created a system where teachers can grow professionally without burning out,” says Anna.

Running a children's center has its own financial specifics:

• Seasonality (decline in summer)
• High cost of attracting clients
• Long sales cycle

How CODDY addresses these issues:

• Summer intensives and camps
• Referral program system
• Long-term subscriptions

Measurable results of proper management

The branch under Anna's leadership is showing impressive results:

• Average child training time - 1.8 years
• Repeat sales - 82%
• Parent NPS - 91%
• Teacher utilization - 92%

CODDY franchise offers:

• A ready-made management system
• Training to work with all target audiences
• Proven motivation tools
• Marketing support

“In CODDY you get not just a business model, but an entire ecosystem for creating a successful children's center,” Anna emphasizes.

Sign up for a CODDY franchise presentation and learn more about running a children's educational center: +7 (495) 106-60-11.