"Mom, can I skip class today?" Sound familiar? In every country, today's children live in a world of endless stimulation—vibrant games, captivating videos, social media. Traditional education often loses in the competition for their attention, regardless of cultural context.

What's happening with student motivation globally:

• 67% of students worldwide need more engagement to effectively absorb material
• 8 out of 10 children lose interest in a subject within the first month of classes, according to international education research
• 43% of parents across different cultures struggle to motivate their children to learn

The Coddy franchise has built an educational system where motivation is not a problem. On the contrary, our principles transform each lesson into an event that children don't want to miss.

Principle 1: Visible Results

Children want to see the fruits of their efforts immediately. At Coddy, each lesson ends with the creation of a specific product—a working application, animation, game, or website. When a child can show parents and friends something they created themselves—it's a powerful motivator.

Principle 2: Freedom of Choice

We provide students with the opportunity to independently choose the direction of projects within the program. Research shows that the ability to make decisions increases intrinsic motivation by 40%.

Principle 3: Competitive Element

Healthy competition stimulates the desire to improve. Our ratings, contests, and hackathons create additional incentives for improvement.

Principle 4: Relevance and Currency

Children want to study what's in demand here and now. Coddy programs are constantly updated to reflect the latest technological trends.

Principle 5: Right to Make Mistakes

We create a safe environment where mistakes are not failures but part of learning. This reduces anxiety and increases the desire to experiment.

At the core of Coddy's educational system is a deeply developed gamification system that goes far beyond simply adding points and badges.

How gamification works at Coddy:

1. Levels and Achievements System
Students progress from "Novice" to "Code Guru," unlocking new opportunities and access to more complex projects.

2. Digital Rewards with Real Value
Earned points (Coddy coins) can be exchanged for additional masterclasses, certificates, and even real prizes.

3. Narrative Learning
Programming is presented through captivating stories where the student is the main character, solving tasks to advance the plot.

4. Sudden Challenges
Unexpected time-limited tasks add drive and excitement to the learning process.

5. Team Quests
Complex tasks require students to team up, developing social skills and team spirit.

Working on real projects is the second fundamental element of our motivation system. Students don't just study theory; they immediately apply knowledge in practice.

Features of Coddy's project approach:

1. Real Value
Children create projects that can be used—games they can play, websites that solve specific problems.

2. Gradual Complexity
From simple projects that give quick results to more complex ones requiring deeper knowledge.

3. Creative Freedom
Within the curriculum, students choose which projects interest them.

4. Achievement Presentations
Regular demonstrations of work to parents and peers increase the significance of results.

5. Connection to the Real World
Projects solve actual problems or are in demand in today's digital world.

The third key element of Coddy's motivational system is a personalized approach to each student.

How personalization is implemented:

1. Initial Diagnostics
Determining the child's perception type, temperament, and interests before starting education.

2. Individual Projects
Ability to choose project themes according to the child's interests.

3. Format Variety
Material presentation in various formats—video, interactive tasks, games, text—taking into account the preferred learning style.

4. Personal Development Tracks
Individual educational trajectories are created for advanced students with in-depth study of topics of interest.

The fourth element of Coddy's motivational system is using social mechanics to increase engagement.

Social mechanics in action:

1. Group Projects
Develop teamwork skills and provide experience in dividing complex tasks.

2. Mentorship System
Advanced students help beginners, which raises the status and motivation of more experienced students.

3. Hackathons and Tournaments
Regular competitions between students from different groups and even cities create healthy competition.

4. Parental Involvement
Special events where parents and children solve problems together strengthen family bonds and increase the value of learning.

5. Community of Like-minded People
Children communicate with peers with similar interests, which is especially important for technically oriented children.

The effective motivation system directly impacts the business performance of Coddy educational centers across different countries and cultures.

Specific benefits for international franchisees:

1. High Conversion from Trial Lessons
92% of children who attend a trial lesson sign up for the full course thanks to immediate engagement, regardless of cultural background.

2. Low Attrition Rate
Student retention rate is 87% throughout the year, significantly higher than the global industry average (50-60%).

3. Word-of-Mouth Marketing
Enthusiastic students bring friends—42% of new clients come through recommendations, a metric that remains consistent across our international locations.

4. Strong Local Community
A community of children and parents forms around each school, creating additional value and cross-cultural connections that make it difficult to switch to competitors.

5. Extended Learning Journey
The average student takes 3-4 consecutive courses, which increases LTV (Lifetime Value of the client) and creates stable revenue streams for franchisees worldwide.

Nothing demonstrates the effectiveness of our approach better than real stories from students and their parents.

Education is changing globally, and those who possess effective student motivation methodologies will define its future. The Coddy franchise offers you not just a business model but a proven international system that solves the main problem of modern education—lack of motivation.

What you get by becoming a Coddy franchisee:

1. A proven student motivation methodology that has demonstrated effectiveness across different countries and cultures
2. Technological tools for implementing a personalized approach that works with international curriculums
3. Constantly updated educational materials with gamification elements that appeal to children worldwide
4. Training for teachers focusing on maintaining student motivation in diverse learning environments
5. Marketing materials built on demonstrating the results of our approach, adaptable to your local market

We don't just teach children to code—we inspire them to create the technologies of the future. And we make it so engaging that they don't want to stop, regardless of cultural background or educational system.