Any teamwork is based on communication. Communication management is a basic skill of the project team leader. Managers who conduct their communication poorly can lose up to 56% of the project budget just because of this.
We tell you how to manage so that the work goes smoothly and efficiently.
What is Communication Management?
This is the planning, collection, creation, dissemination and control of information between all project participants. Effective communication management helps to achieve project goals with minimal costs, reduce risks and resolve conflicts.
Managers spend most of their working time communicating and transmitting information. Their task here is not to miss anything, to convey information to each participant in a timely manner, to minimize conflicts and to take into account feedback.
Communication goals in the project
They are aimed at achieving clarity and transparency in the process of interaction between all participants. Key objectives include:
Informing participants: everyone should be aware of the current status of the project, tasks, deadlines and expected results.
Coordination of actions: coordination of team actions and ensuring coordinated work.
Conflict prevention and resolution.
Decision-making: prompt and based on up-to-date data.
Effective communication management is the key to the success of the project.
Types of communications in the project
All communications are divided into regular and situational: regular occur according to a pre–set schedule (weekly meetings), situational - as needed (emergency notifications). They include:
meetings of participants;
meetings on the stages of work, to present the results and to discuss errors in the course of work;
presentation of the project to interested parties.
The communication management process of the project is cyclical and consists of several stages:
1. Planning: identification of communication needs and development of a plan that includes a schedule, channels and forms of interaction.
Here, the head indicates who and what provides communication and what needs to be done after receiving information. Ask stakeholders how often and how detailed reports they want to receive.
2. Implementation: the manager communicates with all parties and participants, organizes and transmits information, helps solve problems and conflicts, analyzes what is happening and plans the next steps.
3. Control: receiving feedback on the project and evaluating the effectiveness of communications, adjusting the plan if necessary.
Sometimes it is better to receive feedback by communicating with the party one-on-one.
This is a document describing the participants, methods and schedule of communication. Its purpose is to structure all stakeholders and the information they will receive. Before you make it, you need to:
Determine the amount of work and deadlines;
Distribute responsibility among the participants;
Develop a work plan for the project, one of the points of which is a communication plan;
Collect all information about the participants and stakeholders.
The plan itself should answer the questions:
1. Who?
This item describes the communication participants in the project. Of these:
Customers: the main initiators of the project, interested in its successful implementation.
Project Manager: the person responsible for organizing and coordinating all processes.
Project team: task performers whose effectiveness directly depends on the quality of communications.
Stakeholders: external and internal stakeholders interested in the project (sponsors, users, suppliers, etc.).
2. What?
What information and in what format should each of the project parties receive?
3. When?
Is the time and place of communication for each group or individual participant.
4. How?
Which communication channels and to whom the information will be transmitted. Here it is worth considering which of them (messengers, mail, personal meetings) will be more effective and convenient for recipients.
Also, in what form the information will be transmitted. Text, images, tables, reports.
Any information must be delivered in a timely and understandable manner.
The approximate plan will look like this:
What: Project Information Who: The customer How: By email in .docx report format When: One day before the weekly meeting
Rules of communication in the project
The point of communication is for the recipient to understand and accept the information, not to send it. Convey the important things in a way that is understandable to a particular person. It can be a personal meeting, a call, a structured message or a visual schedule. To do this, ask in advance in what form it will be convenient for participants to receive information.
There can be a lot of communication. Don't give the team daily phone calls just for the sake of formality, if they don't need them. It will only take up time.
Take into account the position and interests of everyone. Both managers and ordinary employees need communication the same way – inform everyone and take into account the specifics of the team.
Speak consistently, clearly and concisely, articulating information in an understandable and accessible form. Take into account and prescribe the nuances, explain and make guides if the recipient is not familiar with something - everything should be as crystal clear as possible. Do not expect to be understood half a word.
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